Lifestyle News

Blackbird Raises $24M in Series A Funding Round

Blackbird Labs, leveraging Web3 technology, has raised $24M in Series A funding, led by a16z, to reshape customer-restaurant interactions using blockchain-stored diner data. The platform, which offers a native token to incentivize patronage, aims to enhance the dining experience, boost industry margins, and increase customer engagement.

Blackbird Labs, a trailblazing platform that is reshaping the nature of customer-restaurant relationships, has raised a hefty $24M in a Series A funding round, according to a recent press release. The raise, led by crypto investment titan a16z, also saw contributions from Bolt by QED, Amex Ventures, and diverse restaurant groups like Quality Branded, Rustic Canyon Family, and Brooks Reitz.

Using Web3 technology, Blackbird aspires to create memorable dining experiences by capturing and leveraging patrons’ data. From diners’ preferred tables to their birthdays and food allergies, Blackbird’s platform stores this information on the blockchain. This customer-centric approach gives restaurants the opportunity to turn regular customers into VIPs, tailoring their dining experience based on the data provided.

After an eleven million dollar seed funding haul last year, this recent round prepares Blackbird to level up its offerings, rapidly expanding into new markets and rolling out innovative features. It aims to improve how restaurants engage with their regular patrons, boosting industry margins and customer numbers that have struggled in recent years.

At the heart of Blackbird’s platform is a native, non-transferable token, FLY. Users earn FLY tokens as they frequent participating restaurants, further incentivizing repeat visits. As users accumulate FLY, they gain access to special perks: discounted meals, off-menu items, and even free appetizers. Blackbird also plans to introduce a referral system, allowing users to earn more FLY tokens by bringing in new patrons.

Ben Leventhal, Blackbird’s founder, and CEO, envisions his platform reinventing the interaction between restaurants and customers.

“This is the first time the industry is facing economic challenges head-on. Having reputed investors on board definitely adds to efforts to achieve our goals.”

The platform has already registered more than 80 restaurants, with 22 live locations where diners can already start benefiting from the perks. Matt Sueoka, the Global Head of Amex Ventures, referred to Blackbird as a “compelling platform,” lauding the ways it employs Web3 tech to enhance the dining experience.

As Blackbird continues to grow and evolve, there’s anticipation that this novel, Web3-infused approach can transform the traditional restaurant industry, offering a robust solution for eateries looking to better serve, understand, and reward loyal customers.

With a bold vision and strong backing, Blackbird’s journey toward revolutionizing the restaurant industry is just taking flight.



Greetings! My name is JP, I am based in the US and I am proud to be an author for Krypto Channel. Our news media company is committed to making crypto accessible to everyone, and my area of focus is on the entertainment and lifestyle side of things. Through my articles, I highlight how individuals and businesses are utilizing cryptocurrency in hotels, real estate, boats, cars, watches, and jewelry, and showcase the impressive rate of adoption around the world. My content includes both written articles and video features that take a deep dive into the world of crypto. I conduct interviews with prominent figures in the industry and provide viewers with an insider's look at the latest trends and innovations. As someone who is passionate about the transformative power of crypto, I am excited to be a part of Krypto Channel. Together, we can explore the amazing world of cryptocurrency and all the ways in which it is changing the way we live and work.
Back to top button