Adidas x Bugatti: Exclusive Football Boots Hit Web3 Auction
The groundbreaking collaboration between Adidas and Bugatti unveils a collection of 99 pairs of high-performance, uniquely designed football boots, available exclusively through a web3 platform auction.
Adidas and Bugatti have joined forces to introduce the Adidas X Crazyfast Bugatti, a pair of football boots limited to a mere 99 pairs. This partnership is a pivotal moment, merging high-end sportswear with luxury car craftsmanship, resulting in a collectible item that transcends its athletic purpose.
Drawing inspiration from Bugatti’s storied car design, the boots are engineered for speed and agility, embracing a ‘Form Follows Performance’ design philosophy. This range embodies the exclusivity and elegance synonymous with Bugatti, ensuring wearers experience both rapid performance and a touch of luxury.
The boots showcase Adidas’s Speedframe sole plate technology for quick acceleration, the Aerocage design for mid-foot stability, and the Aeropacity Speedskin for optimal breathability. A distinctive carbon fiber inlay, similar to materials found in Bugatti cars, adds an automotive flair.
Wiebke Ståhl, Managing Director at Bugatti International, highlighted the shared dedication to excellence and innovation between Adidas and Bugatti, emphasizing the collaboration’s authentic celebration of both brands’ pioneering spirit.
These exclusive boots will be auctioned on Adidas’s Collect Web 3 platform from Nov. 8 to Nov. 11, offering a unique blend of blockchain technology and sportswear. While the auction will be conducted in cryptocurrency, MoonPay provides a seamless transition from traditional currency, ensuring accessibility for all potential bidders.
Successful bidders will be awarded a digital shoebox from Nov. 13, redeemable via Adidas Collect for the physical boots and their digital twin. This novel approach seamlessly connects the physical and digital worlds, setting a new standard in the sportswear industry.
Football stars Rafael Leao and Karim Benzema will showcase the boots on the field, guaranteeing this unique collaboration gains the attention it deserves. Adidas and Bugatti’s fusion of technology, design, and performance culminates in a bold statement about the future of sportswear and luxury goods, ensuring these boots stand out in both the athletic and fashion realms.
