Pharrell’s Collaboration with Doodles NFTs
Pharrell Williams, best known for hits like “Happy,” joined Doodles as Chief Brand Officer in June 2022. His collaboration with the brand aims to elevate the world of NFTs by bringing his personal touch to the platform. Pharrell’s influence can be seen through the limited-edition “Pharrell Pack” that showcases digital apparel from fashion brands he works with or has founded.
— Pharrell Williams (@Pharrell) April 29, 2023
Inside the Pharrell Pack: A Star-Studded Collection
The Pharrell Pack is a limited-edition NFT pack featuring digital apparel from Pharrell Williams and fashion brands he has collaborated with or created, such as Human Made, adidas, Billionaire Boys Club, and Ice Cream. This exclusive collection will consist of only 300 packs, which will be distributed for free to select Doodles owners who meet specific criteria.
Each Pharrell Pack comes with digital wearables that can be added to the Doodles 2 avatars, along with a token redeemable for one exclusive item of physical apparel. This unique combination of digital and physical goods adds value and excitement for Doodles NFT holders.
Transforming Doodles into Customizable Avatars
As part of the collaboration, Doodles is introducing the Doodles 2 Character Builder within the Stoodio app. This tool enables NFT holders to change their digital clothing and attributes, creating fully customizable avatars. Launched on the Flow blockchain, users can assemble outfits from the Pharrell Pack, create unique looks, and trade NFTs and wearables on the Gaia marketplace.
This collaboration with Pharrell Williams takes Doodles a step further from its static profile picture (PFP) NFT roots, embracing the idea of customizable avatars moving forward and offering an immersive experience for NFT enthusiasts.
What is the Pharrell Pack?
The Pharrell Pack is a limited-edition NFT pack featuring digital apparel from singer and producer Pharrell Williams and fashion brands he works with, including Human Made, adidas, Billionaire Boys Club, and Ice Cream. Only 300 packs will be available, and select Doodles owners will receive them for free.
How can Doodles NFT holders get a Pharrell Pack?
Select Doodles NFT holders who meet specific criteria will receive the Pharrell Pack for free. The requirements include owning an original Doodles NFT and using the Dooplicator NFT to generate digital apparel. If more than 300 people are eligible, a lottery will be held to choose the winners.
What is the Doodles 2 Character Builder?
The Doodles 2 Character Builder is a tool within the Stoodio app that allows Doodles NFT holders to change their digital apparel and attributes, creating fully customizable avatars. Users can add apparel from the Pharrell Pack to their avatars and create unique looks.
Can users trade items from the Pharrell Pack?
Yes, users can trade digital wearables from the Pharrell Pack on the Flow blockchain. They can assemble and sell complete outfits from specific brands or create unique looks to resell on Gaia’s secondary marketplace.
What does the collaboration between Pharrell Williams and Doodles NFTs mean for the future of NFTs?
This collaboration showcases the potential for NFTs to blend fashion, art, and technology in unique and creative ways. It represents a step forward in the world of digital art and collectibles, offering an immersive experience for NFT enthusiasts and paving the way for more collaborations between celebrities and NFT platforms.