Mastercard and MoonPay Forge Ahead in Web3 and Experiential Marketing Innovation
Mastercard and MoonPay join forces to innovate in Web3 space, aiming to transform experiential marketing and strengthen consumer trust and compliance.
Global payment leader Mastercard has embarked on a novel collaboration with the crypto payment platform, MoonPay, to explore the vast potential of Web3. Revealed on October 25 at the esteemed Money20/20 event in Las Vegas, this alliance intends to reshape experiential marketing and establish stronger digital consumer connections.
MoonPay’s vast Web3 portfolio will be fully utilized by Mastercard, encompassing elements like authentication, minting, and ETHPass. In tandem, Mastercard will liaise with Otherlife, MoonPay’s strategic agency, seeking expertise in strategy, creativity, and front-end experiential development.
MoonPay aims to go beyond mere experiential enhancement. The company is set to integrate key Mastercard solutions, focusing on enhancing trust and compliance within the Web3 arena. Integral tools like “Click to Pay,” Mastercard Send, and the Mastercard Crypto Credentials are slated to be incorporated into MoonPay’s payment system.
Keith Grossman, MoonPay’s enterprise president, and Raja Rajamannar, Mastercard’s chief marketing and communications officer, spearheaded the announcement, highlighting the potential they envision. Adam Polansky, from the Mastercard’s Web3 marketing team, and Elizabeth Taylor, the partnership executive, also conveyed their buoyant outlook on the venture’s prospects.
Mastercard’s venture into the blockchain and crypto sector isn’t novel. They’ve integrated various industry products over recent years, epitomizing their commitment to innovation. A notable endeavor in 2022 was the launch of a program, in collaboration with Paxos, facilitating banks to provide crypto trading capabilities.
Ivan Soto-Wright, MoonPay’s CEO, perceives this alliance as pivotal for Web3, forecasting a transformation in customer engagement and loyalty metrics. With Mastercard’s strong Web3 foundation, MoonPay is determined to leverage blockchain for creating unparalleled consumer connections and amplifying the industry’s footprint.
Both entities remain committed to refining customer experiences. As pioneers in the digital realm, Mastercard and MoonPay stand prepared to chart the multifaceted Web3 territory, embracing its challenges and opportunities.
