Lacoste Celebrates 90th Anniversary with The Sandbox
Iconic French brand Lacoste and Web3 gaming giant The Sandbox unite to create a unique metaverse experience, celebrating Lacoste's 90th anniversary with the Lacoste World Tour.
In a fusion of tradition and modernity, French-based global fashion giant Lacoste has forged a strategic partnership with Web3 gaming frontrunner The Sandbox. This melding of legacy and innovation is set to revolutionize the brand’s interaction with its global community through the creation of the Lacoste World Tour, a gamified brand experience in the vibrant metaverse of The Sandbox.
The Lacoste World Tour is a multiplayer experience, immersing players in an interactive virtual world that draws on Lacoste’s 90-year history. The journey takes enthusiasts to different themed locales including Tokyo, São Paulo, Paris, and Golf Island, home of the celebrated crocodile tribes. These unique locations represent the international Lacoste community, each offering a distinct visual identity and mini-game.
Moreover, this collaboration gives UNDE3 NFT holders a chance to win a prize in $SAND, the native token used in the Sandbox gaming ecosystem, further underlining the brand’s exploration of Web3 opportunities. The event is slated to run until December 7.
Arthur Madrid, CEO and co-founder of The Sandbox, expressed his excitement at this revolutionary partnership.
“The fusion of Lacoste’s enduring legacy with the boundless possibilities of The Sandbox sparks the evolution of fashion, culture, creativity, and digital experiences for the emerging generation.”
He also underscored the ability of blockchain technology to reshape traditional business models.
Sebastien Borget, Co-founder and COO of The Sandbox, echoed these sentiments. He outlined that their collaboration with Lacoste transcends sports and fashion, serving as a celebration of creativity. He envisages a realm where players and fans can bring their imagination to life, shaping their experiences within the metaverse of The Sandbox.
Benjamin Blamoutier, VP Global Brand & Customer Experience at Lacoste, highlighted the brand’s commitment to leveraging emerging digital technologies. He stated, “Our fans contribute to the evolution of the brand every day, so it seemed only natural to reward them with a playful immersion to conclude our 90th-anniversary celebration,” reflecting on the brand’s intent to continue its digital expansion beyond the anniversary celebrations.
