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Kraken Joins Williams Racing as Official Crypto Partner

In anticipation of the Australian Grand Prix in Melbourne, we are delighted to share an exciting Crypto News.
Williams Racing and Kraken have revealed a significant global sponsorship, making the leading crypto platform the team’s first-ever Official Crypto and Web3 Partner.

About Kraken, a World-Leading Crypto Platform

Established in 2011, Kraken is a top digital asset platform serving over 10 million clients worldwide. Users can trade more than 200 crypto assets and six fiat currencies via its mobile app and advanced trading platform. This sponsorship with Williams Racing F1 will be one of the most important partnership so far.

Williams Racing & Kraken: A Fusion of Industry Icons

James Bower, Commercial Director of Williams Racing, expressed pride in Kraken joining the world of Formula 1 with Williams Racing. The partnership brings together two of the most trusted and long-standing brands in their respective industries, Formula 1 and cryptocurrencies.

Mayur Gupta, Kraken’s Chief Marketing Officer, commented on the potential of the partnership to showcase the transformative impact of crypto and Web3 by combining mission-driven excellence, innovation, and groundbreaking performance.

Sharing Values of Success and Innovation

Kraken and Williams Racing share a history of success and values of innovation, integrity, and dedication to providing exceptional experiences for fans and clients. This first-of-its-kind partnership for Kraken offers the opportunity to engage with fans and crypto holders in new ways within one of the fastest-growing sports globally.

Kraken logo on the FW45 Halo
Source : Williams Racing

Kraken Branding and Exclusive NFT Showcased on Cars

Kraken’s branding will be visible on the FW45 halo and rear wing for the remainder of the 2023 FIA Formula One World Championship season, as well as on driver race suits and team caps. Kraken NFT customer-owned digital collectible artwork will be showcased on the rear wing at select Grands Prix.

Kraken NFT on FW45 Williams Racing
Source : Kraken

Furthermore, Williams Racing and Kraken will collaborate on designing limited-edition caps for specific Grands Prix. With fans and community at the heart of its initiatives, Kraken will participate in select Williams Racing fanzone events throughout the season, featuring pop-up experiences in cities across the calendar.

Educating and Engaging Formula 1 Fans on Crypto and Web3

Throughout the partnership, Kraken aims to produce content and experiences that inform and engage fans about the value and mission of crypto and Web3, further solidifying the relationship between the worlds of motorsports and cryptocurrency.


Greetings, I go by the name of Flavien - a devoted supporter of cryptocurrency and a tech aficionado who has been keeping track of the developments in the world of blockchain and digital currencies since 2019. The potential of decentralized digital currencies to revolutionize our financial systems has captivated me, and I'm constantly exploring the most recent trends and advancements in this ever-evolving industry. As a content creator for Krypto Channel, my aim is to deliver informative and engaging articles that shed light on all aspects of the crypto world. Whether you're a seasoned investor or simply curious about blockchain technology, I am here to keep you updated on the latest happenings and trends. Being part of this lively and dynamic community is an honor, and I am thrilled to share my passion for cryptocurrency and blockchain with all of you.
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