Williams Racing and Kraken have revealed a significant global sponsorship, making the leading crypto platform the team’s first-ever Official Crypto and Web3 Partner.
About Kraken, a World-Leading Crypto Platform
Established in 2011, Kraken is a top digital asset platform serving over 10 million clients worldwide. Users can trade more than 200 crypto assets and six fiat currencies via its mobile app and advanced trading platform. This sponsorship with Williams Racing F1 will be one of the most important partnership so far.
Williams Racing & Kraken: A Fusion of Industry Icons
James Bower, Commercial Director of Williams Racing, expressed pride in Kraken joining the world of Formula 1 with Williams Racing. The partnership brings together two of the most trusted and long-standing brands in their respective industries, Formula 1 and cryptocurrencies.
Mayur Gupta, Kraken’s Chief Marketing Officer, commented on the potential of the partnership to showcase the transformative impact of crypto and Web3 by combining mission-driven excellence, innovation, and groundbreaking performance.
Does not get better & bigger – super proud and excited about welcoming the fantastic team at Williams Racing to the exciting world of Kraken Digital Asset Exchange!!!
When you're committed to the broader mission, you continue to push fwd in good times A…https://t.co/bZv5Dip0vk
— mayurgupta.eth (@mayurgupta77) March 28, 2023
Sharing Values of Success and Innovation
Kraken and Williams Racing share a history of success and values of innovation, integrity, and dedication to providing exceptional experiences for fans and clients. This first-of-its-kind partnership for Kraken offers the opportunity to engage with fans and crypto holders in new ways within one of the fastest-growing sports globally.
Kraken Branding and Exclusive NFT Showcased on Cars
Kraken’s branding will be visible on the FW45 halo and rear wing for the remainder of the 2023 FIA Formula One World Championship season, as well as on driver race suits and team caps. Kraken NFT customer-owned digital collectible artwork will be showcased on the rear wing at select Grands Prix.
Furthermore, Williams Racing and Kraken will collaborate on designing limited-edition caps for specific Grands Prix. With fans and community at the heart of its initiatives, Kraken will participate in select Williams Racing fanzone events throughout the season, featuring pop-up experiences in cities across the calendar.
Educating and Engaging Formula 1 Fans on Crypto and Web3
Throughout the partnership, Kraken aims to produce content and experiences that inform and engage fans about the value and mission of crypto and Web3, further solidifying the relationship between the worlds of motorsports and cryptocurrency.