Acclaimed Photographer Jeremy Cowart Will Craft 10,000 NFTs Live

10/10 So will you join me? Either in person or online on May 2nd at 6:30pm CST.
You can learn more and book your tickets right now at https://t.co/hAoI9AIWZl
Lastly, I'm proud to present this insane trailer for AURAS by @EvolveStudio_SM. pic.twitter.com/VEWEyHPuAM
— Jeremy Cowart (@jeremycowart) April 18, 2023
Revolutionary Techniques in NFT Creation
Rather than using computer algorithms to auto-generate NFTs, Cowart intends to utilize multi-colored lighting, robotics, triple-layered projection, and a 130-foot LED volume wall to physically produce thousands of distinctive images in mere minutes. Each photo will feature Cowart himself as the central subject, donning a white mask to symbolize a blank canvas. With an illustrious career photographing icons such as Barack Obama, Taylor Swift, and the Kardashians, Cowart’s work has been widely showcased in renowned publications like Rolling Stone, The New York Times, and Time.

Introducing Rarity Traits into the Creative Process
Like many large-scale NFT collections, individual “Auras” NFTs will incorporate rare traits throughout the series. Cowart will integrate these rarity elements into his artistic process as the live NFT generation unfolds. “Auras is the most ambitious thing I’ve ever attempted,” Cowart told Decrypt. “I’ve been adding ideas to my setup for 10 years, and it’s resulted in a creative process that I don’t think has ever been done before.”
Combining this innovative method with the NFT space, Cowart believes they have something truly exceptional and historic in the making.

Technology and Sponsorship Behind ‘Auras’
Kaleidoscope, an image processing library created by Web3 digital creator platform Transient Labs, will power the event. It extracts generative traits from photos and streamlines metadata creation, which is essential for NFT collections. For “Auras,” the technology will focus on the colors within certain photographs to provide the collection’s rarity and trait structure.
Besides Transient Labs, NFT marketplace OpenSea sponsors “Auras”. On May 9th, one week after the live event, the resulting collection will be available for sale on the platform. Current holders of Cowart’s previous NFT project, Block Queens, will have the opportunity to mint an “Auras” NFT for free.
Key Points
When and where is the “Auras” event taking place?
The live event will be held in Nashville on May 2nd and will also be available for online streaming.
What makes “Auras” unique compared to other NFT collections?
“Auras” will be created live using innovative techniques without generative code or post-production effects, resulting in 10,000 truly unique, photography-based NFTs.
How will rarity traits be integrated into the “Auras” NFT collection?
Cowart will incorporate rarity elements into his artistic process during the live event, resulting in a series of NFTs with varying degrees of rarity.
Which platforms are involved in the creation and sale of “Auras” NFTs?
Transient Labs’ image processing library, Kaleidoscope, will power the event, while OpenSea, an NFT marketplace, sponsors “Auras” and will host the NFT sale on May 9th.
What opportunity will previous NFT project holders have?
Current holders of Cowart’s previous NFT project, Block Queens, will be given the chance to mint an “Auras” NFT for free.